Your company is growing, and you know you will need to hire within the next few months. So, you start the recruitment process. You probably put an ad on job boards, social media, the company website, and anywhere else you believe to attract applicants. This is a good start, but don’t stop there! There are 3 mistakes that you need to watch out for with your recruitment advertising. These mistakes can cost your company time to place the ads, review unqualified candidates and check for candidates in too many places, and money from promoting in the wrong places.
Avoid these 3 mistakes to save your company time and money!
Mistake #1: Failing to Analyze Traffic Flow & Behavior
Don’t post an ad and then never look at it again. This mistake could cost you the right candidates! Evaluate traffic flow and analyze behavior to conclude whether your advertisements work. Are people attracted to the job post? Once there, are they applying?
Traffic flow can provide substantial information about when and how to post an ad for recruitment advertising.
Analyze the traffic to see the time and day that people view the application. What geographical regions check and apply to your job post the most? Likewise, analyze the volume of traffic to detect different patterns through the channels. Follow the traffic flow to determine when and where you should present your ads to get the most engagement and applicants.
Behavior analysis helps you understand how and why people go to the application.
Knowing what advertisements attract more of the right applicants will save you time and money in the long run.
Mistake #2: Sponsoring Every Job Opening
Don’t waste money! When you sponsor a job post, you will most likely pay “per click” to make your post show at or near the top of the search results. Unfortunately, not all clicks result in an application. Paying for all those clicks can get a bit pricey, and you still may be wanting for candidates. Plus, not all jobs need to be sponsored! In many cases, a job will show at or near the top of the search results simply because it is a new opening. Take a more strategic approach and only sponsor your jobs once they truly need the lift.
Mistake #3: Failing to Consider the Candidate’s Perspective
Know your audience! You won’t find the right candidates if you don’t know their behaviors or what they want. Search engine optimization (SEO) helps quickly attract the best applicants. It uses keyword matching algorithms to place your job post in front of relevant candidates.
But, SEO isn’t the only tool in your tool belt! Consider your job opening through the eyes of the candidates. What are they looking for from their next employer? What does career growth look like for them? Make sure the job and environment sound attractive to the right candidates.
Need help making sure your company’s recruitment advertising is effective?
TalentCare will take care of all your recruitment advertising needs, plus provide you the benefit of passive recruiting for hard-to-fill roles. Save time and money – and the headache! Let us do the searching for you.
Click here to start your candidate search today.